The Essence of Elegance - ALISSAR Brand Identity

• Client’s Request: ALISSAR, a company at the intersection of decor and design, sought a distinctive logo that would intertwine the first letters of ‘ALISSAR’ and ‘DESIGN’ into a single, fluid symbol, reflecting the deep integration of their design philosophy and business ethos.

• Our Initial Inspiration and Ideas: Drawing inspiration from the unity of form and function, our concept was to fuse the letters ‘A’ and ‘D’ in a harmonious dance. We envisioned a logo that would echo the seamless and intertwined nature of ALISSAR’s work in decor and design.

• How We Approached It: Our journey began with intricate sketches, exploring the interplay between ‘A’ and ‘D’. The sketches evolved into a sleek digital design that maintained the integrity of both letters while presenting a unified form. Each iteration was meticulously crafted to ensure legibility and artistic expression coexisted, embodying the brand’s synthesis of design elements.

• Colors We Used: The color palette was purposeful; gold for its embodiment of opulence and a deep, elegant grayscale for its versatile and sophisticated backdrop. This choice ensured the logo would exude luxury across all platforms, from paper textures to glass facades.

• Fulfilment of the Client’s Business Needs: This emblem is not merely a logo; it’s a statement of ALISSAR’s commitment to providing design that is deeply ingrained with purpose and passion. It stands as a beacon of the brand’s dedication to merging beauty with practicality in their design journey.

• Audience Connection: The intertwined ‘A’ and ‘D’ serve as a metaphor for ALISSAR’s collaborative relationship with their clients, weaving their needs and visions into the fabric of the design. It’s a visual conversation starter, connecting with the audience on an intimate level and inviting them into the world where decor and design are deeply interlaced.