Senlicious Brand Identity

• Client’s Request: The client envisioned a brand identity for Senlicious, an online shop selling beverages and gourmet foods, that resonates with the fusion of ‘Sense’ and ‘Delicious’. They wanted a logo that could convey the exquisite taste experience their products offer and a sensory appeal to food enthusiasts.

• Our Initial Inspiration and Ideas: We were inspired by the very essence of taste perception — a delicate balance between the senses and delight. The concept of a taste wave combined with a suggestion of a smile symbolized both satisfaction and flavor, a universal sign of delicious experiences.

• How We Approached It: We adopted a minimalist approach, focusing on sleek lines that flow into each other like a flavorful journey across the taste buds. The curves emulate a content smile and the wave of satisfying flavors, merging the client’s vision into a single, harmonious design.

• Colors We Used: The color palette was chosen to invoke richness and quality. The golden hue stands for premium quality, luxury, and the warm, pleasing sensations that arise from enjoying fine foods. Against varied backgrounds, it maintains its sophistication and allure, ensuring flexibility across different applications.

• Fulfillment of the Client’s Business Needs: This brand identity does more than just look appealing; it encapsulates the premium nature of Senlicious products, attracting a clientele with a refined palate. Its adaptability across various materials—from digital platforms to eco-friendly packaging—speaks to the client’s commitment to quality and sustainability.

• Audience Connection: The design resonates with the audience’s desire for high-quality, flavorful experiences. The sensory appeal of the logo is immediate; it’s not just seen but felt, beckoning the viewer to explore the richness and variety of Senlicious’s offerings. This connection is not merely visual but emotional, promising a fulfilling sensory journey with every product.

Each application of the logo, whether on the rustic texture of eco-friendly paper or the richness of a golden backdrop, narrates a story of flavor, quality, and sensory delight, inviting the audience to indulge in the Senlicious experience.