MEMSAS: Navigating Success in the Marine Industry

• Client’s Request: MEMSAS, a stalwart in marine survey and services in the Middle East, needed a logo that not only symbolizes their expertise in the nautical realm but also stands out in the corporate sea. They wanted a design that could sail smoothly across various mediums, from the side of a ship to the stamp on their official documents.

• Our Initial Inspiration and Ideas: We were immediately drawn to the mystique of the sea and the precision of marine surveying. The circular emblem reflects a mariner’s compass, while the interlocking waves and anchor at the core anchor the design in strength and fluidity, representing MEMSAS’s ability to navigate the challenging waters of marine services.

• How We Approached It We embarked on a design voyage, where drafts were our maps and creativity our North Star. Collaborating closely with MEMSAS, we distilled their essence into a symbol that’s both a beacon and a badge. We chose a sturdy, serif font to underscore reliability, and incorporated maritime symbols to steer the eye toward the heart of their identity.

• Colors We Used: The selection of colors was intentional; the earthy brown in one variant signifies reliability and a solid foundation, while the contrasting blue signifies depth, expertise, and trustworthiness—key traits in the marine industry.

• Fulfillment of the Client’s Business Needs: MEMSAS’s logo now serves as a hallmark of quality and expertise. It functions as a versatile identifier on various platforms, from the subtle embossing on a survey report to the bold statement on shipping containers, resonating with clarity and professionalism.

• Audience Connection: This logo resonates with an audience that values precision, authority, and heritage. It reaches out to industry partners and customers alike, assuring them of MEMSAS’s commitment to safety and quality in marine services. It’s a beacon of trust, guiding the way in a complex industry.