Al-Rihani Café & Restaurant Logo

• Client’s Request: The client sought a logo that would embody the essence of their establishment - a blend of tradition and modernity, with a nod to their Arab heritage. They wished for a design that would stand out both on signage and online platforms, one that would invite patrons into the warmth of their hospitality.

• Our Initial Inspiration and Ideas: Inspired by the intricate artistry of Arabic calligraphy, our team envisioned a logo that could capture the fluidity and elegance of the written word. We also drew inspiration from the rich colors and textures found in Middle Eastern tapestries and architecture, imagining a symbol that would speak to both the heritage and the contemporary spirit of Al-Rihani Café & Restaurant.

• How We Approached It: Our approach was a dance between precision and artistic flair. We held extensive dialogues with our client to understand their vision and iterated through several sketches, combining calligraphic elements with modern design principles. The result was a harmonious fusion of letterforms that suggested both the name and the ambiance of the café.

• Colors We Used: We chose a palette that reflects the warmth of a Middle Eastern sunset and the rich aroma of freshly brewed coffee. Golds and browns dominate, suggesting luxury, comfort, and earthiness, while a touch of red adds a dash of passion and zest that one might find in the café’s culinary delights.

• Fulfilment of the Client’s Business Needs: The logo we crafted is not merely an identifier but a storyteller. It encapsulates Al-Rihani’s brand, suggesting a place where every meal is a feast and every visit is an experience. It’s versatile enough for various applications, from elegant menu headers to the signage that beckons diners from afar.

• Audience Connection: This logo resonates with the audience by evoking the senses - the curves remind one of the aroma of spices and the warmth of a welcome. It’s an emblem that guests can carry with them, associating it with memories of flavor, laughter, and a sense of belonging. With every glance, it invites past and future guests to become part of the Al-Rihani story.